Our Story

The Story of ROJO's

The Rojo’s building was originally constructed in the 1920s/30s by Frank Globin and named "Globin's Al Tahoe."

It was a Gas Station, Grocery Store, Bar & Restaurant. It also featured hotel rooms upstairs.

Of major notice was that Globin's friend, heavy-weight boxing champ Max Baer, trained for his fight against Max Scmieling here.

Later, Globin expanded and added bungalows and a pool in the back of the building. He also constructed a one-half-mile-long pier that extended out over the lake. At the end of the pier was a dance floor which was open during the summer months.

Much later, before the 1960 Squaw Valley Olympics, Tahoe became more recognized as a winter vacation destination and more year-round resorts sprang up, including Harvey Gross' Wagon Wheel and Bill Harrah's Resort.

By 1965, South Lake Tahoe became incorporated as a city.

In 1975, Rodger Wright and Joe Hansen (ROJO's) purchased the business from the then-owner of "Felix's." (Felix was a bartender for Frank Globin and was given the bar by Frank.)

Today, Rojo's is a Bar & Restaurant reflecting its original rustic Tahoe ambiance specializing in American Fare including Ribs, Chicken, Steak & Seafood, and Pasta dishes.

We have used the local weather-aged piñon pine and granite rock used in the mining and lumber industries of the day to create our unique rustic atmosphere of old Tahoe. Original photographs located in and around the dining room depict scenes of the area during the late 1920s and early 1930s.

Downstairs is dancing featuring live music every week.

The downstairs can also be reserved for private functions such as weddings, receptions, and parties.

Rojo's has the only basement in South Lake Tahoe because of its early construction and water table of the Lake.

We hope you enjoy Rojo's food and hospitality. We invite you and your friends to join us again soon!